Be Company

Be Company delivers executive leadership coaching and organisational development, with a focus on influence, workplace behaviour, and culture change. The consultancy is led by Nicola Woodward, former CEO of Women’s Refuge Christchurch, where she spent over 20 years in executive leadership before founding Be Company.

The challenge was that the depth and credibility of the work wasn’t translating clearly online, particularly for senior leaders and organisational clients.

I clarified the positioning and restructured the website to better articulate the value of influence-led leadership. The language was refined to speak directly to decision-makers, ensuring the work felt credible, grounded, and relevant to real organisational challenges.

The outcome was a clearer, more confident digital presence that reflects the authority of the work and supports engagement with organisational clients.